They say that beauty is in the eye of the beholder. However, the world of art is not just about beauty. It is about originality, creativity and source. When you buy art that catches your eye you want to be sure it is genuine. With digital art, this has not always been possible because digital files can be easily copied. Here is where the modern technology of Blockchain has merged with art to create a thriving new digital art marketplace.

Blockchain is the hot topic in business and system design these days. At its simplest terms, Blockchain technology is a highly encrypted, redundant set of digital ledgers to which you can add presumably incorruptible blocks of information. These digital ledgers are kept in multiple locations and the changes are checked so that only legitimate changes are made to the chain. So, for example, if someone purchased a car using a Blockchain transaction and then each service call or transfer of ownership were added as information blocks to the Blockchain as they happened, you could safely purchase the car knowing its entire history since purchase. In fact, when you bought the car your purchase information would become another block in the chain and would be part of the unchangeable record duplicated in these ledgers for future buyers. Blockchains and smart contracts are far more complex than this but for our purposes, this explanation should suffice.

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