The internet has created an overabundance of legal directories, many aimed at generating advertising revenue through sponsored positions, ads and expanded listings. Why? More than one in four consumers find an attorney through online legal directories, according to a Clio’s Legal Trend Report. Another third search the web for an attorney.

Legal directories expend time and money to push their results to the first page of search engine results in hopes of funneling prospective clients through their websites. The more referrals they generate, the more money they can make from selling premium access to those eyeballs.

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