A New York real estate company that's been betting heavily on the Florida multifamily market has completed its investment strategy with another purchase, again with help from Miami attorney Mark Meland.

ESG Kullen has been buying garden-style suburban complexes with value-add potential, which means that ESG can renovate them and sell them for more than it paid.

In the latest deal, Meland represented ESG in the $30 million sale of Bloomingdale Woods apartments in Valrico, east of Tampa, to an affiliate of Richards & Robbins, a Morristown, New Jersey-based real estate investment and management company.