After a 22-year hiatus in issuing these types of clarifying documents, the Florida Division of Alcoholic Beverages and Tobacco released “Information Bulletin 2019-001” this month, specifying how malt beverage distributors can give branded glassware to licensed alcohol beverage retailers (called vendors in Florida law, which includes bars and restaurants).

As a starting point, it is important to remember that federal and state alcohol beverage laws generally prohibit an alcohol manufacturer or distributor from giving anything “of value” either directly or indirectly to a restaurant, bar, nightclub, liquor store, grocery store or any type of retail establishment that holds a retail liquor license, unless a specific exception in the law applies. These “tied-house laws” were put in place after the repeal of the Prohibition to, in part, insulate alcohol beverage retailers from undue influence by “big, bad, and rich” manufacturers and distributors of these products. The idea was that certain “evils” emerged from cozy relationships between the three tiers (manufacturer, wholesaler and retailer). As the industry evolved over the last 90 years, a patchwork of legal exceptions emerged, which allow breweries, distilleries, wineries and wholesale distributors to provide certain enumerated things/services to retail alcohol beverage establishments.

One such exception was expanded during the 2018 Florida legislative session, which I covered briefly in a prior post. As of Oct. 1, 2018, Florida malt beverage distributors can now give branded glassware to retail accounts under certain circumstances. Informational Bulletin 2019-001 highlights the nuances of this law, including:

• Glassware has to be branded. While not expressly stated in the bulletin, the point of this requirement is that the glassware should be about promoting the brand to consumers, and not used as a freebie to induce retailers to buy that beer product instead of a competing brand.
• A distributor can only give away glassware it got for free from the brewery (manufacturer) or importer. If the distributor had to buy the glassware in the first place, it cannot pass it along for free to the retailer.
• To get the free glassware, the retailer's liquor license has to allows it to sell beer. This makes sense because … well … would you give a glass with a Miller logo on it to a restaurant that isn't allowed to sell Miller?
• A max of 10 cases of glassware can be given to each licensed retailer premises (location) per calendar year. The bulletin clarifies that up to 24 pieces of glassware can come in a case and that “glassware” means a “single-serving glass container that can hold no more than 23 ounces of liquid.” Note that for multiunit restaurants or bars, the 10-case limit applies per location (liquor license).
• Both distributors and retailers must keep detailed records of gifted glassware for a period of three years, including: |
  • The name and address of the recipient, and the name of the employee/agent who received the glassware;
  • Both the retailer and distributor's alcohol beverage license numbers;
  • The date given;
  • A description of the glassware and quantity;
  • The original purchaser's invoice price of the glassware; and
  • The charge to the recipient, if any.

For any Florida restaurant or bar owners who may be reading this, keep in mind that if your beer wholesaler is telling you that you need to buy this branded glassware from them, it may be because they have already given you your limit for the year, or they may have had to buy the glasses from the brewery (which means they aren't allowed to give it to you for free). Also, just because your distributor is offering something to you doesn't mean you can take it without question. It is your obligation to make sure that what you are receiving is legal, and that you have records to back it up.