The Miami Herald has retained Jones Day after newsroom employees announced their intent to unionize.

Jones Day partner Aaron Agenbroad and associate Miguel Manriquez in San Francisco are listed as the Herald's attorneys in the National Labor Relations Board case. Agenbroad is the office managing partner and has represented McDonald's, Verizon and Chevron in past labor and employment disputes.

"We originally asked for them to recognize us," reporter Joey Flechas said on behalf of the One Herald Guild. "Now we see they've chosen to spend dollars on high-powered attorneys to engage on this issue. We wish the company would have made the other choice."

Jones Day has developed a niche practice representing media companies on newsroom unionization efforts. The 2,500-attorney firm has represented Slate, The Washington Post and Chicago Public Media in contract talks.

In an article shared on Twitter by the One Herald Guild, Robert Struckman, president of the Washington-Baltimore News Guild, told the Columbia Journalism Review that his negotiations with Jones Day were "uglier than anything else we see."

The Miami Herald and Jones Day had no comment by deadline.

One Herald Guild filed a petition for a representation election Oct. 3 as an affiliate of The NewsGuild-Communications Workers of America. The Miami group is represented by Michael Melick, an associate with Barr & Camens in Washington.

The One Herald Guild announced its organization drive in a tweet demanding fair pay, more resources and diverse and transparent hiring at the Miami Herald and its sister companies Miami.com and El Nuevo Herald.

The organizing effort came months after Craig Forman, CEO of the Herald's parent company McClatchy, sent out a company-wide email announcing voluntary buyouts for up to 10% of staff leading to the departure of at least 10 Herald employees, the latest in a yearslong series of downsizing efforts.

Miami Herald Publisher Mindy Marqués shared a statement on Twitter hours after the union proposal was announced, saying the Herald will not voluntarily recognize the union and the Guild's mission statement had inaccuracies, although she didn't specify what was incorrect.