Prospecting is a necessary action item to grow and sustain one’s business. For law firms, the traditional methods to do so usually require serious proactivity to hook in the client: scout them out at many a networking event, treat them to a fancy “power lunch,” create succinct and powerful proposals to win them over with your hours of research, and derive thoughtful conclusions as to why you are the best person for the job. All of this, of course, happens way before the first paycheck.

These methods, while effective, require a considerable amount of time and energy; and moreover, that require you to step out of your office and into the world to find and secure the prospect.

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