Parking at the 1111 Lincoln Road building in Miami Beach has been converted to an open-air fitness studio. Ballet and Symphony Helped Reactivate Lincoln Road During COVID-19
The Lincoln Road Business Improvement District came up with some creative ways to draw people to the Miami Beach promenade while maintaining social distancing.
August 20, 2020 at 10:02 AM
3 minute read
By Les Shaver
When COVID-19 hit Miami Beach, the Lincoln Road Business Improvement District — like many bustling areas around the country — became a ghost town.
As business leaders were locked down during the early days of the coronavirus pandemic, they started talking about making Lincoln Road a destination when things reopened. They decided that concepts gaining popularity before COVID, like popups and outdoor fitness classes, could reactivate their empty spaces
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