As law firm leaders begin to reassess and redefine their business and marketing strategies in anticipation of the full reopening of business, they are grappling with an unprecedented set of considerations in the new normal. Developing the right business strategy, today more than ever, requires more than legal and business acumen: it requires a great deal of emotional intelligence, coupled with creativity and pragmatism.

Success, particularly in emotionally turbulent times like these, is maximized by leaders who come from a place of love (passion) rather than fear (insecurity). Leaders who see the world through a clear lens, who don't hide from challenges but rather confront them, learn from them, and use them to their advantage.