Imagine being a small business owner and opposing counsel asking you at a deposition: Are you prepared to bankrupt your company fighting this?

That question was posed by Sabina Vaynor, an attorney in Greenberg Traurig's Atlanta office, who represents Campari America LLC, the parent company of SKYY Vodka. Campari is arguing that the S-K-Y-Y in SKYYGUARD, the name of a small Colorado roofing company, could "dilute" their vodka brand. The case is playing out before the Trademark Trial and Appeal Board at the U.S. Patent and Trademark Office.