Kristine Snively of Pristine PR. Courtesy photo The Role of Lawyers in the Marketing Process
Without prospective clients knowing a lawyer has a specific skill set needed to solve their problem, those skills are meaningless to prospective clients. In turn, a lawyer cannot exercise his skills and expertise in their particular practice area without clients.
May 18, 2021 at 10:00 AM
4 minute read
Whether you are a solo practitioner or a lawyer at a smaller boutique practice, you likely already know the importance of marketing when it comes to your firm's client development. Marketing often has a persuasive intent, but generally begins by identifying a consumer or business' need. This is then followed by explaining how your services meet that need.
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