Eric Nierman, CEO of Red Banyan. Courtesy photo Why PR is Valuable for Startups: 7 Ways
Most new companies have not received much public exposure in the form of earned media, nor are they on the airwaves because advertising is incredibly expensive. And unless they have raised significant sums of money from private equity ventures, fledgling firms simply don't have the resources to bankroll aggressive ad spends.
August 19, 2021 at 09:10 AM
5 minute read
In the 1980s there was a famous television ad for head & shoulders dandruff shampoo with the tagline, "Because you never get a second chance to make a first impression." Those prophetic words are highly applicable to the topic of PR and startups.
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