(L-R)Ryan M. McCarthy and Cari R. Shapiro of Shutts & Bowen. Courtesy photos Learning the Ropes on Client Cultivation to Establish Long-Term Relationships
To "learn the ropes" on cultivating a client relationship, remember the end goal of establishing a "long-term relationship" with the client.
October 04, 2021 at 11:03 AM
4 minute read
Commentary
Everyone wants to be a rainmaker. Television shows and movies romanticize the concept of the big-time attorney with the mahogany office that just cannot seem to hang up the phone because business is booming. Many articles, CLEs and books about building business focus on securing new clients. Less attention is given to best practices for cultivating an existing client relationship—an imperative task for which responsibility is shared from staff to partners.
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