Aaron Gordon of Schwartz Media Strategies. Courtesy photo From Cover Girl to Convict: How PR Missteps Accelerated the Fall of Elizabeth Holmes
In analyzing the final chapter of Theranos founder Elizabeth Holmes' career, it's tempting to attribute the entrepreneur's dramatic downfall to greed and hubris. But a series of fatal errors in Holmes' approach to corporate and litigation communications is also to blame.
February 01, 2022 at 09:12 AM
5 minute read
In analyzing the final chapter of Theranos founder Elizabeth Holmes' career, it's tempting to attribute the entrepreneur's dramatic downfall to greed and hubris. But a series of fatal errors in Holmes' approach to corporate and litigation communications is also to blame.
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