Danielle Garno, a partner with Reed Smith. Courtesy photo Miami Attorney Leads Deal Between Rihanna's Lingerie Brand and Tech Company
"This complex deal had a tight timeline and multiple moving parts, which made it critical for our legal team to work strategically and efficiently across multiple offices to ensure FIT:MATCH could be ready for the January launch," said Danielle Garno, an attorney in Reed Smith's global Entertainment and Media Industry Group.
February 01, 2022 at 02:52 PM
3 minute read
A global law firm has secured a deal between FIT:MATCH, a 3-D, artificial intelligence apparel technology and Savage X Fenty, a lingerie brand founded by Barbadian singer Rihanna.
Reed Smith, led by Miami-based partner Danielle Garno, advised FIT:MATCH in its partnership agreement and strategic investment to launch a patented body shape technology, which uses body shape data to match shoppers with products that will fit them best.
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