South Florida's population is continuing to rise as retirees and younger workers are moving to Broward County's metro areas, preferring to live in places with relaxed COVID-19 policies and warmer climates. But with shrinking inventory and high demand, home and rent prices are starting to surge. 

According to the 2022 U.S. Multifamily Investment Forecast Report by Marcus & Millichap, the surge is causing newcomers to consider more multifamily choices. Meanwhile, developers are following renter demand and building in Ford Lauderdale proper, Hollywood and nearby submarkets.