Strategic communications should be an important arrow in any litigator’s quiver. In fact, working with a strategic relations firm experienced in litigation support can positively impact the work an attorney provides on a client’s behalf.
Strategic communications is both an art and a science, blending strategy, rhetoric, communications theory, audience mapping, and public relations devices into a cohesive effort to advance an individual’s or organization’s goals. Quite often, a litigant’s top goal is to preserve their reputation and livelihood following litigation. As we all know, the court of public opinion is as important in many cases as the court of legal opinion.
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