Milk, Diapers and Checking Accounts: Banking Comes to Walmart
The move heralds the arrival of Walmart's fintech push after years of fitful efforts to expand its financial-services offerings.
September 14, 2022 at 12:57 PM
5 minute read
Coming soon from the world's largest retailer: checking accounts.
A venture that's majority-backed by Walmart Inc. is poised to emerge from the shadows this month with digital bank accounts meant for the retail giant's 1.6 million U.S. employees and legions of weekly shoppers. In coming weeks, the company will start offering the accounts to thousands of workers and a small percentage of its online customers as part of an initial beta test of the new service, according to people with knowledge of the matter.
The move heralds the arrival of Walmart's fintech push after years of fitful efforts to expand its financial-services offerings. Eventually, One, the financial-technology startup Walmart is leaning on for the effort, is hoping to offer a bevy of other products, from loans to investing, in an effort to become a one-stop shop for consumers' financial needs, the people said. Watching closely will be lawmakers, regulators and Wall Street titans.
Representatives for Walmart and One declined to comment.
At One, the work is being led by Omer Ismail, a former Goldman Sachs Group Inc. partner who left his post as head of the firm's consumer bank in early 2021 to become chief executive officer of the independent fintech startup Walmart formed with Ribbit Capital. At the time, Walmart was vague about its intentions with the venture, saying only it was "designed to develop and offer modern, innovative and affordable financial solutions."
Nearly two years later, those ambitions have begun to take shape. In January, the venture announced it would acquire One Finance Inc., which operates a digital banking account, and fellow fintech Even Responsible Finance Inc., which provides workers with early access to their wages.
The combined companies, which have operated under the One name since the deals were completed in April, had 200 employees and more than $250 million in cash on their balance sheet at the time of the close. One has since hired 100 additional staffers, including Afterpay Ltd.'s Laura Nadler as chief financial officer and Apple Inc.'s Raffi Vartkessian as head of customer operations.
One operates as a completely independent company, though it is majority-owned by Bentonville, Arkansas-based Walmart. John Furner, chief executive officer of Walmart U.S., sits on One's board.
So far, much of the work has been done from a WeWork in Manhattan's tony Tribeca neighborhood, though staffers are scattered in offices in San Francisco and Sacramento, California, as well.
Walmart's interest in financial services is nothing new. The company's MoneyCenter locations already allow customers to cash checks, access tax-preparation services and send money overseas through partners such as MoneyGram International Inc. and Euronet Worldwide Inc.'s Ria. The retail giant also already offers a bevy of credit and prepaid debit cards through lenders including Capital One Financial Corp., Synchrony Financial and Green Dot Corp.
But the company hasn't been shy about setting more ambitious goals.
"We've got a pretty big financial services business, but I would characterize it as being analog, and the opportunity to make it digital is right there in front of us," Walmart Chief Executive Officer Doug McMillon said last year at an investor conference. "There are so many digital products that we can go build that will help people with managing their family's expenses and their accounts and ultimately, hopefully, build wealth."
In 2005, Walmart shocked critics when it applied to be an industrial bank in Utah. Back then, Walmart said it wasn't seeking to open bank branches; rather, it was hoping to use the charter to process credit and debit card transactions internally, a move that would have saved it millions of dollars a year. After two years and several delays, Walmart withdrew its application.
This time around, the retailer has opted for a different path. The One venture has long relied on a partnership with Coastal Community Bank to issue its debit card and provide other banking services. The company plans to continue partnering with Coastal Community for those activities, according to one of the people.
With Walmart, One has access to a retail behemoth with 5,335 stores across the U.S., more locations than any of the four biggest U.S. banks has. The company has touted 150 million weekly customers and says more than 90% of the U.S. population lives within a 10-minute drive of a Walmart store.
That means One will have to spend far less than fintech rivals on marketing and other customer-acquisition costs as it plots its expansion.
"Given the eyeballs that we have and the number of people who transact with us every week, customer-acquisition cost is actually something we already bring to the table," Brett Biggs, then Walmart's chief financial officer, said at an investor conference in March. "We should have lower customer-acquisition costs than other companies like that."
The One venture is hoping to lure shoppers with discounts on purchases. The company will soon revamp the One app to offer shoppers 2% back for every dollar spent at drugstores, gas stations and Walmart itself, according to one of the people familiar with the matter. For Walmart employees, the venture promises faster access to wages, at no cost to the workers.
"We want to be the best retailer — the first, best place where people come to shop," McMillon has said. "But we also have aspirations to help improve their lives as it relates to health care and financial services — help families reduce the cost of money, save for the future."
Jenny Surane and Brendan Case report for Bloomberg News.
NOT FOR REPRINT
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
You Might Like
View AllGreenberg Traurig Initiates String of Suits Following JPMorgan Chase's 'Infinite Money Glitch'
Delray Beach Financial Adviser Indicted in Alleged Illegal Tax Shelter Scheme
McGlinchey Opens Third Florida Office in Tampa, Hopes to Tap Region's Talent
2 minute readBuy-Now-Pay-Later Company Affirm Hit With Data Breach Class Action After Cyberattack on Banking Partner
Law Firms Mentioned
Trending Stories
- 1Gibson Dunn Sued By Crypto Client After Lateral Hire Causes Conflict of Interest
- 2Trump's Solicitor General Expected to 'Flip' Prelogar's Positions at Supreme Court
- 3Pharmacy Lawyers See Promise in NY Regulator's Curbs on PBM Industry
- 4Outgoing USPTO Director Kathi Vidal: ‘We All Want the Country to Be in a Better Place’
- 5Supreme Court Will Review Constitutionality Of FCC's Universal Service Fund
Who Got The Work
Michael G. Bongiorno, Andrew Scott Dulberg and Elizabeth E. Driscoll from Wilmer Cutler Pickering Hale and Dorr have stepped in to represent Symbotic Inc., an A.I.-enabled technology platform that focuses on increasing supply chain efficiency, and other defendants in a pending shareholder derivative lawsuit. The case, filed Oct. 2 in Massachusetts District Court by the Brown Law Firm on behalf of Stephen Austen, accuses certain officers and directors of misleading investors in regard to Symbotic's potential for margin growth by failing to disclose that the company was not equipped to timely deploy its systems or manage expenses through project delays. The case, assigned to U.S. District Judge Nathaniel M. Gorton, is 1:24-cv-12522, Austen v. Cohen et al.
Who Got The Work
Edmund Polubinski and Marie Killmond of Davis Polk & Wardwell have entered appearances for data platform software development company MongoDB and other defendants in a pending shareholder derivative lawsuit. The action, filed Oct. 7 in New York Southern District Court by the Brown Law Firm, accuses the company's directors and/or officers of falsely expressing confidence in the company’s restructuring of its sales incentive plan and downplaying the severity of decreases in its upfront commitments. The case is 1:24-cv-07594, Roy v. Ittycheria et al.
Who Got The Work
Amy O. Bruchs and Kurt F. Ellison of Michael Best & Friedrich have entered appearances for Epic Systems Corp. in a pending employment discrimination lawsuit. The suit was filed Sept. 7 in Wisconsin Western District Court by Levine Eisberner LLC and Siri & Glimstad on behalf of a project manager who claims that he was wrongfully terminated after applying for a religious exemption to the defendant's COVID-19 vaccine mandate. The case, assigned to U.S. Magistrate Judge Anita Marie Boor, is 3:24-cv-00630, Secker, Nathan v. Epic Systems Corporation.
Who Got The Work
David X. Sullivan, Thomas J. Finn and Gregory A. Hall from McCarter & English have entered appearances for Sunrun Installation Services in a pending civil rights lawsuit. The complaint was filed Sept. 4 in Connecticut District Court by attorney Robert M. Berke on behalf of former employee George Edward Steins, who was arrested and charged with employing an unregistered home improvement salesperson. The complaint alleges that had Sunrun informed the Connecticut Department of Consumer Protection that the plaintiff's employment had ended in 2017 and that he no longer held Sunrun's home improvement contractor license, he would not have been hit with charges, which were dismissed in May 2024. The case, assigned to U.S. District Judge Jeffrey A. Meyer, is 3:24-cv-01423, Steins v. Sunrun, Inc. et al.
Who Got The Work
Greenberg Traurig shareholder Joshua L. Raskin has entered an appearance for boohoo.com UK Ltd. in a pending patent infringement lawsuit. The suit, filed Sept. 3 in Texas Eastern District Court by Rozier Hardt McDonough on behalf of Alto Dynamics, asserts five patents related to an online shopping platform. The case, assigned to U.S. District Judge Rodney Gilstrap, is 2:24-cv-00719, Alto Dynamics, LLC v. boohoo.com UK Limited.
Featured Firms
Law Offices of Gary Martin Hays & Associates, P.C.
(470) 294-1674
Law Offices of Mark E. Salomone
(857) 444-6468
Smith & Hassler
(713) 739-1250