Online shopping. Credit: ©William W. Potter;stock.adobe.com Holiday Season Survival Guide for Small-Business Retailers: Expect an Increase in Customer Returns
Returns during the holiday season are inevitable, so the name of the game is retention optimization—of customers, dollars and product.
October 26, 2022 at 09:57 AM
3 minute read
Small Business Adviser
In addition to roasted turkey, festive cheer and a jolly old man in a red-and-white suit, the holiday season also brings a host of challenges for small-business owners to navigate, including an increase in customers returning products they've bought or received from loved ones.
Here's what Spencer Kieboom, founder and CEO of Pollen Returns, said the retail sector should do now to prepare.
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