Mascots during the opening ceremony of the FIFA World Cup at Al Bayt Stadium in Al Khor, Qatar, on Sunday, Nov. 20, 2022. Photo: Christopher Pike/Bloomberg World Cup Pits Football Against Football for US Viewers
The world's biggest sporting event is about to go head-to-head with America's most popular sport.
November 21, 2022 at 11:41 AM
4 minute read
Entertainment and Leisure
The world's biggest sporting event is about to go head-to-head with America's most popular sport.
The FIFA World Cup, normally a summer TV event, kicked off Sunday in the middle of a busy college and pro football calendar, creating unique challenges for broadcasters trying to attract viewers.
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