Julio E. Ligorría of Roar Media. Courtesy photo.. When Words Matter Most: A Lawyer's Guide to Strategic PR
By leveraging the expertise of PR professionals, lawyers can transform their communication into a strategic tool, attracting new clients, enhancing their reputation, and ultimately achieving lasting success.
May 08, 2024 at 10:53 AM
5 minute read
Navigating public perception can be a minefield when juggling complex legalities and ethical considerations. If a lawyer or law firm makes a single communication misstep, the consequences can be long-lasting. Given the nature of the practice, lawyers are often excellent communicators, able to synthesize complex legal theories into digestible bits of information for their clients or a jury. However, managing the moving target that is the media requires a well-trained and steady hand.
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