Samantha Duke of Rumberger Kirk. Courtesy photo TCPA Update: FCC Implements New One-to-One Consent Rule
The new rule, which goes into effect on Jan. 27, 2025, requires that prior express written consent be obtained separately for each company seeking to use such consent. In other words, there must be "one-to-one" consent.
May 10, 2024 at 11:01 AM
5 minute read
Board of Contributors
Recently, the FCC adopted a new rule impacting what constitutes prior express written consent under the Telephone Consumer Protection Act (TCPA). The new rule, which goes into effect on Jan. 27, 2025, requires that prior express written consent be obtained separately for each company seeking to use such consent. In other words, there must be "one-to-one" consent.
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