(l-r) Blake Adams, Andrew Coffman and Jeff Moore of Phelps Dunbar's Tupelo, Miss. office. Courtesy photos Avoiding Enforcement Actions and Lawsuits From the Use of Tracking Technology on Health Care Provider Websites, Applications
Currently, Meta is facing more than 50 class action lawsuits. Moreover, Congress has begun an inquiry into telehealth companies sharing patients' answers to medical intake questions with social media providers, including Meta.
June 13, 2024 at 10:21 AM
9 minute read
Meta's Pixel is an amazing marketing tool. It is an analytical tool that allows businesses to track their website visitors' activities. Ultimately, it helps identify Facebook and Instagram users and see how they interacted with the content on websites. This information can be used to target people with ads based on interests, preferences and their online behavior. It also allows businesses to track ad performance. Each time a person visits a website, Pixel sends Facebook and Instagram the information about who is visiting the website and the actions they are taking on the website. Every health care provider should be considering the benefits and risks of using Pixel and how to mitigate that risk.
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