With the monetization of digital data and the increasing emphasis on consumers exercising more autonomy over their own data through the proliferation of data privacy laws, the Consumer Financial Protections Bureau (the CFPB) is implementing an array of new rules governing consumer financial data anticipated to take effect in fall 2024. This new rule is known as the Personal Financial Data Rights (the Data Rights Rule). Although the Data Rights Rule now imposes greater obligations on financial institutions and related entities, there is room for organizations to exercise the utility of AI to help them facilitate these novel changes while increasing efficiency and maintaining compliance.