Avon Products Inc., a direct seller of beauty products, agreed to buy Silpada Designs for at least $650 million in an effort to expand its jewelry business, the company said Monday.

Silpada is a direct seller of sterling silver jewelry in the U.S., Canada and the U.K. Its headquarters are in Lenexa, Kan. Avon said the company will continue to operate as a standalone business with its existing 32,000 independent sales representative.

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