The Internet drama precipitated by WikiLeaks‘ release of classified U.S. diplomatic cables has been called the first “global cyberwar.” But at closer look it’s really more of an amateur brawl.

Although big businesses such as MasterCard and Visa were ensnared, the so-called “Hacktivists” didn’t do serious harm. And while one of the “big boys” of the Internet — Amazon.com — was an obvious target after it snubbed WikiLeaks, the hackers held off, fearing Amazon was too difficult to get.

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