Let’s face it, many lawyers are introverts. They feel more comfortable working at their desks than at a networking reception filled with strangers and awkward moments. Perhaps this is why introverts are drawn to the idea of social networking and business development through LinkedIn, Twitter and Facebook. They hope they won’t have to put themselves out there to build new relationships. Unfortunately, in my experience this is not reality.
When I traveled to Australia and New Zealand in February to speak to a variety of organizations about social media, I often started my speaking engagements with an anecdote involving a can of Coca-Cola. After sharing this story a couple of times, and not getting much of a response, I realized that perhaps Coke wasn’t the same icon in Australia that it was in the United States. So I asked a group of lawyers: What is the comparable soft drink in Australia?
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
