Wal-Mart Stores Inc. previewed its “Disc to Digital” service for converting DVDs into an online library on Wednesday. The new service allows movie fans to walk into any Walmart, where they can present their old DVDs and get permanent access to an online version of each movie that can be streamed from a home computer or a mobile device. The DVDs are stamped with a special ink to prevent further conversion. The DVDs, however, can still be played. Each DVD conversion costs as little as $2.
Wal-Mart’s category director for movies, Louis Greth, said the retailer hasn’t yet cleared the rights for all the titles from participating studios. That will result in some titles not being available. Some actors and directors have not agreed to sign over digital rights to movies they took part in. In the case of director George Lucas, that includes all six “Star Wars” movies.
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