Enterprise Holdings Inc., the largest U.S. car-rental company, is making a move into hourly car rentals this year, joining No. 2 Hertz Global Holdings Inc. in going after the growing niche created by Zipcar Inc.
Enterprise, the closely held rental giant, last month acquired Mint Cars On-Demand, an hourly car-rental firm with locations in New York and Boston. It already owned two smaller brands and this year it plans to bring them all together as Enterprise Car Share. This month, it’s looking to increase its New York fleet by about 50 percent.
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