Philip Morris International Inc., the world’s largest tobacco company, said it plans to sell a new type of cigarette that poses lower health risks by 2017.
The company is developing three products that would be sold under existing brands such as Marlboro, and the most advanced is a cigarette that heats tobacco rather than burning it, chief operating officer Andre Calantzopoulos said in a speech prepared for a meeting Thursday with investors in Lausanne, Switzerland.
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