In an era of serial comparison shopping, Amazon.com Inc. has seemed unassailable. Yet for many kinds of merchandise the first-season DVDs of “Glee,” say shoppers can get a better deal at Wal-Mart Stores Inc., both online or at a superstore.
A study conducted by Kantar Retail, a London-based research firm, compared prices on a wide range of 36 items and found that on average they’re 20 percent more expensive at Amazon than at Wal-Mart. The “Glee” DVDs? At $38.99, they were about $14 pricier at Amazon than Wal-Mart when the study was conducted in April. On goods such as food, Amazon’s prices were almost 60 percent more, though some items are cheaper, the study said.
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