The Florida Supreme Court on Friday will hear arguments for extending its strict ad rules to lawyer websites. If it agrees to do so, it will drive up the cost of legal services, drive down free information about lawyers, and violate both the First Amendment and Commerce Clauses of the U.S. Constitution in the process.

The court started down this path several years ago when during a routine tweaking of its notoriously vague ad rules, it asked a lawyer for The Florida Bar why lawyer websites had never been subjected to rules governing newspaper, radio, television and billboard ads.

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