A film starring actress Kristen Bell and helmed by an award-winning “Mad Men” director debuted Tuesday. You won’t find it at the multiplex or on AMC. “Falling for You” will appear only on Target.com.
Target Corp.’s foray into film is a twist on traditional product placement, where studios get paid to place a can of Coke in an on-screen kitchen or a Budweiser sign in a bar. The second-largest U.S. discount chain has made a 12-minute romantic comedy in which almost everything on screen is for sale at Target and available for immediate purchase.
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