Bill Dallas, whose last two subprime lenders went bust during the global credit crunch, pledges to get it right this time around.
Dallas, 58, plans to offer the loans through his new company, NewLeaf Lending in Calabasas, Calif., this year. He’s one of a growing number of executives striving to resuscitate the market, which six years ago crippled the global economy, with a revamped subprime product.
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