Seta Whitford-Stark was dumbfounded last year when she found out her daughter Amy quit her job at an employee-recruiting agency to work for LinkedIn, an Internet company that Seta had never heard of. Amy tried to explain what the online professional networking service did, but Seta couldn’t quite grasp the concept or why the 29-year-old would want to work there.
“Oh my God, what has she gotten herself into?” Seta, now 73, recalls muttering to herself.