Lawyers who fail to utilize social media’s increased role in the legal profession, or who fail to properly anticipate how it may come up in litigation, do so at their own detriment. Specifically with regard to personal injury litigation, social media is playing an ever-expanding role, and its impact on the practice is certain to continue growing.
Historically, when an insurance company wanted to investigate somebody who made a claim, it was necessary to hire a private investigator to discreetly follow the claimant around town. If they were lucky, maybe the investigator could manage to get a photo of an unsuspecting claimant bending down without issue to put air in a tire, or carrying heavy groceries from the store. That photo would then be used to defend against the personal injury claim, perhaps countering allegations of the severity of the back injury that the person is claiming to have sustained.
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