At its 2016 general counsel panel, the Legal Marketing Association chapter in South Florida presented findings of a flash survey of law firms with 50-plus attorneys. The Altman Weil study found that 40 percent of general counsel were spending less on outside attorneys and employing in-house attorneys and even full practice groups.
The survey results and panel discussion concluded that chief legal officers are honing in on the value outside firms provide. That trend has forced firms to rethink how they operate and how they market themselves to existing and potential clients.
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