When homebuilder Richard S. Jacobs spotted an unflattering online review of his metro Atlanta home-building firm, he first tried to have it removed, according to Gwinnett County court papers.

After Kudzu.com, an online review site owned by Atlanta-based Cox Enterprises, rebuffed him and refused to reveal the identity of the anonymous reviewer, Jacobs began sleuthing online for his critic.

He found her by tracking the handle she used in her online posts and then calling the businesses she had reviewed. Then he sued her for $1 million, claiming her post had defamed him and Georgian Fine Properties, causing sales to plummet, according to documents filed in Gwinnett County Superior Court.

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