King & Spalding has hoisted a gigantic new sign atop its Atlanta headquarters building, making its logo a prominent part of the city’s skyline for the thousands of visitors in town for the Super Bowl.

Installing the 10,800-pound sign at the top of King & Spalding’s Midtown headquarters at 1180 Peachtree St., N.E., was no easy task, as this video from the firm shows. Each letter weighs from 80 to 100 pounds—and the ampersand alone is 8 feet tall.

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