Some people choose to focus on one or two social media sites, figuring no one can participate in every online discussion out there. Yet Sarah Siedentopf of Siedentopf Law is active on: Facebook, Google My Business, Instagram, LinkedIn, Twitter and YouTube.

Her content fosters dialogue with colleagues and potential clients on topics such as cryptocurrency, digital asset protection and estate planning for Generation X. She also runs several weekly campaigns. Every Monday, Siedentopf starts the week on a bright note by sharing inspirational #LifeWellLived quotes on Instagram, coupled with educational tidbits about the benefits of estate planning. Her #LegalInsight posts serve as a “Did you know?” for her followers, highlighting important content from her blogs. And #ComicRelief posts bring some levity to the legal world every Wednesday.

What are your goals when you post content on social media?

Siedentopf Law is on a mission to shatter stigmas about estate planning and teach Georgians about the peace of mind and protections that estate plans can provide for everyone—no matter their familial or economic status. Through Siedentopf Law's social media accounts, we both engage and educate the public. We consistently post relevant, intriguing and diverse content to multiple social media platforms (Facebook, Google My Business, Instagram, LinkedIn, Twitter and YouTube). Some of our popular communication campaigns include #LifeWellLived, #LegalInsights and #ComicRelief. Siedentopf Law wants to make a positive impact on the Atlanta legal community and foster dialogue with colleagues and potential clients. We take a modern and personable approach to estate law, utilizing social media to educate our followers about the importance and accessibility of estate planning.

How do you post a lot of content without losing freshness?

At Siedentopf Law, we continually post fresh content by focusing on the client's needs and interests. Many of the topics relate to questions we frequently receive at the firm or to new, legal issues that I think my clients (or potential clients) should be aware of. We also change up the tone and style of the materials, depending on the platform. A post on Instagram, for example, is going to have a different presentation than a post on LinkedIn or Google My Business. As a company social media policy, we make sure that all our content has eye-catching visuals and that we very rarely repeat any materials—whether it is the educational or infotainment posts.