Gilbert Deitch has been called a trailblazer in premises liability and negligent security law—but he also was an innovator in another part of legal practice. He was one of the first lawyers in Atlanta to issue press releases about his cases.

Deitch told the Daily Report in 2005 that he began working with public relations firms after observing the practices of federal prosecutors. Once Deitch issued the releases, reporters began to call—and they have had plenty to report.

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