Lauren Linder, The Weather Channel, Atlanta. (Photo: John Disney/ALM)

Job Title: Vice president, associate general counsel.

Current primary practice area: Media and entertainment.

Experience: The Weather Channel, 2015-present; Turner, 2011-2015; Kilpatrick Townsend & Stockton, 2007-2011.

Education: Duke University law school, 2007; Brown University, 2004.

What drew you to a career in law?

Early on, I was drawn to the customer service aspect of a career in law. I liked the idea that it wasn't good enough to be really smart or creative; in order to be effective, one has to know how to work well and in support of their clients.

Have you set a specific goal that you want to achieve in the next year?

In the past, I've put an emphasis on client education in an endeavor to help my clients be proactive, appropriately cautious, and overall better partners to me in their representation. This year I'm focusing on simplicity. Namely, how can I uncomplicate documents, processes and agreements for my organization? I love that my legal department is tiny, but mighty, but it places an increased importance on efficiency. I am working to find ways to streamline our work flows.

What has been your proudest career moment and your biggest hurdle?

The Weather Group has brands that serve audiences on big and small screens. I oversee the legal department that supports all aspects of the business. Accordingly, on any given day, I'm handling matters that relate to intellectual property, licensing, employment, litigation, M&A and real estate, among other issues.

Like most attorneys, I unfortunately can't discuss my biggest wins, since many of those victories are confidential and/or privileged. While I've negotiated some important deals and managed critical litigation, I am most proud of the small moments—for example, being included at the inception on key business projects, because my clients value my perspective and input and know that I'll always be additive to the conversation and not needlessly obstructionist.