Apple’s product launches are notoriously secretive. To help keep Apple’s new products (for example, Siri or the Apple Watch) secret during a product launch, Apple first files its trademark applications in Jamaica instead of the United States.

It may be surprising to learn that major U.S. companies are now routinely using this small island country in the Caribbean to protect their trademarks—and the products they’ve worked years to develop. And there’s a good reason: Filing trademark applications in Jamaica can legally provide them with six months of silence before filing in the U.S. and opening the door for competitors to learn and try to emulate their new product or adopt similar branding.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]