Morgan & Morgan's billboard sponsorship with Georgia Tech men's basketball senior guard Michael Devoe will be displayed for three months near Georgia Tech's campus in Atlanta. (Courtesy photo) 'A Train Coming': Morgan & Morgan Expects More Law Firm Deals With Athletes
The PI firm has deals with 21 student-athletes for name, image and likeness partnerships, allowing Morgan & Morgan's name to broadcast to a larger audience.
January 27, 2022 at 04:09 PM
4 minute read
Morgan & Morgan, self-described as the nation's largest personal injury law firm, has become one of the first U.S. law firms to make name, image and likeness partnerships with college athletes, signing deals with more than 20 students.
While it's hard to calculate any specific revenue uptick from the deals, the firm's founder said, the partnerships have been well received by college sports fans and the firm's marketing has spread out rapidly on social media through its new partners.
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