Stephanie Friese, partner, Chamberlain Hrdlicka, Atlanta. Courtesy photo Business Development: Three Strategies More Important Than the Elevator Speech
Knowing who your gatekeepers are, leveraging a process and committing the time to network are significantly more important to originating and maintaining a healthy book of business than a good elevator speech.
December 22, 2022 at 07:05 AM
6 minute read
Commentary
Business development is about more than a good elevator speech. In fact, I would place the elevator speech a few notches down the list.
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