(L-R)Aldo Leiva and Alexander Kosky of Baker Donelson. Courtesy photos VPPA Claims Are on the Rise—Latest Trend in Consumer Privacy Class Actions
This article provides an overview of the VPPA and best practices for your company to mitigate potential risks.
March 17, 2023 at 03:00 PM
5 minute read
Commentary
The original version of this story was published on Daily Business Review
It's no secret that plaintiffs firms have been developing legal theories relating to third-party software technologies used on websites. This includes a recent spike in lawsuits alleging that websites running the Meta "Pixel" code are violating the Video Privacy Protection Act (VPPA) by sharing information about visitors' video-viewing habits and history with Meta. These lawsuits continue the growing trend of consumer privacy class action litigation across the country and represent a significant risk to a wide variety of companies. This article provides an overview of the VPPA and best practices for your company to mitigate these potential risks.
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