It's no secret that plaintiffs firms have been developing legal theories relating to third-party software technologies used on websites. This includes a recent spike in lawsuits alleging that websites running the Meta "Pixel" code are violating the Video Privacy Protection Act (VPPA) by sharing information about visitors' video-viewing habits and history with Meta. These lawsuits continue the growing trend of consumer privacy class action litigation across the country and represent a significant risk to a wide variety of companies. This article provides an overview of the VPPA and best practices for your company to mitigate these potential risks.