Growing Trend of Data Sharing Litigation: Federal Judge OKs 'Subscriber's' VPPA Suit Against PBS
Currently, VPPA lawsuits—many of which are class action suits—are spiking nationwide alongside the use of consumer data tracking by companies who provide information to social media platforms like Facebook for marketing analytics. Specifically, Facebook uses a "tracking pixel" that collects viewing history and personally identifiable information, Baker Donelson attorneys Aldo M. Leiva and Alexander F. Koskey explained March 17 in a Daily Business Review article.
March 22, 2023 at 03:53 PM
5 minute read
In the wake of the recent trend of consumer privacy lawsuits filed against major media corporations, a federal judge in Georgia has allowed similar claims against Public Broadcasting Service (PBS) to proceed, denying its motion to dismiss while granting its motion for leave to file a response to a new suit.
The plaintiff, Jazmine Harris, said she signed up for a free account with PBS.org and she provided her name, email address, phone number, ZIP code and IP address to PBS. She used her account to watch videos while being simultaneously logged into her Facebook account, according to the opinion written by Judge Michael J. Brown for the U.S. District Court for the Northern District of Georgia Monday.
However, Harris alleged that the company collected information such as the name of videos she watched, its URL and her unique Facebook ID and sent it to Facebook without her consent. She alleges that PBS monitored her activity across its platform to provide Facebook with information to customize advertising to its users, constituting a violation of the Video Privacy Protection Act (VPPA).
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