Raleigh Mayer (from left) of Raleigh Mayer Consulting, Ross Fishman of Fishman Marketing and Joshua Peck of Joshua Peck Legal Communications. (Courtesy photos) 'Get Ahead of the Issue': Law Firm Marketing Pros Talk Crisis Management
"Number one, all messages matter and all messages are marketing. … It's what happens in real life day to day," said marketing consultant Raleigh Mayer. "Number two, culture is currency. That is the tradeoff of working in an organization. You're affected by the organization and you contribute to the organization. Finally, leading at every level. We can lead at every level."
July 19, 2023 at 01:40 PM
5 minute read
In June, when the internal emails of former Lewis Brisbois partners John Barber and Jeff Ranen were leaked to the New York Post a month after the partners, along with over 100 other attorneys, left the firm to start their own, Barber Ranen, it offered another lesson to learn in crisis management.
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