Credit: kmlmtz66/Adobe Stock As Big Law Moves in, Native Firms Have Advantages in Battle for Clients and Talent
"You demonstrate to prospective clients that your geographic and cultural knowledge in cities that the big (firm) has moved into … gives you an advantage that they will not be able to duplicate," said consultant Joshua Peck.
February 29, 2024 at 04:31 PM
8 minute read
What You Need to Know
- Some emerging markets have seen their share of Big Law firms moving in and luring lawyers with more resources or higher billing rates.
- One consultant said smaller, native firms can survive Big Law's entry as long as they play to their strengths in such areas as marketing, recruiting and technology.
- Smaller firms see their culture or niche in the market as ways to compete against larger firms.
Editor's note: This article is part of a series of articles looking into Big Law firms' movement to, and influence on, developing markets. Read previous items from this series here.
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