In using their time and talents to benefit their communities, lawyers live up to the highest ideals of their profession: the calling to serve.

However, many lawyers perform that service within the context of a law firm, and a law firm is a business. Running a business requires lawyers to hire and manage employees, and to market services that will bring in revenue. Today, there is no shortage of information on how to approach the business of law—how to market, cross-market, use social media, manage your image, network, increase efficiency, track your performance, delineate KPIs and deliverables, create benchmarks and use technology to increase efficiency and, in turn, profits.