For BlackBerry fans, these are dark days. Research In Motion Ltd. is losing market share to Google Inc. and Apple Inc. New chief executive officer Thorsten Heins has even said he would consider a sale or partnership. That has BlackBerry fans fretting over their favorite phone’s future.
Like fans of many iconic products, BlackBerry loyalists love the design of their phone. They praise its fast messaging features and, perhaps most of all, the tactile pleasure of typing on a real keyboard. BlackBerry loyalists come from all walks of life, from high-powered CEOs to freelance artists and students. They all have one thing in common: They can’t imagine a world without BlackBerrys.
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